📧 email-campaign-writer

# Claude Code (all 51 skills)
/plugin install all-skills --marketplace milad-ahmd/agent-skills

# Cursor, Codex, Cline, Windsurf, Copilot + 75 more agents
npx skills add milad-ahmd/agent-skills --skill email-campaign-writer

# Shell installer
curl -fsSL https://raw.githubusercontent.com/milad-ahmd/agent-skills/main/install.sh | bash -s -- email-campaign-writer

Email Campaign Writer

Emails that get opened, read and clicked, and that don't land in spam.

1. Brief

Goal (nurture, launch, sale, retention), audience segment and where they are in the journey, the offer, the brand voice, the ESP in use (Mailchimp, Klaviyo, ConvertKit/Kit, Beehiiv, Brevo...) and the merge tags it supports.

2. Sequence templates

Sequence	Emails
Welcome	1 deliver lead magnet + set expectations → 2 story / why us → 3 best content → 4 social proof → 5 soft offer
Launch	Teaser → Open cart (value + offer) → Proof / FAQ → Objection handling → Last chance (real deadline only)
Abandoned cart	1h reminder → 24h objections + reviews → 48–72h incentive (optional)
Re-engagement	"Still want these?" → best-of → final "we'll remove you" (list hygiene)
Newsletter	One main story/insight + 2–3 curated items + one CTA

For each email, include the send delay or trigger and the goal of that email.

3. Each email

• 3 subject lines of 50 characters or fewer (curiosity, benefit, personal) plus preview text of 90 characters or fewer that complements the subject.
• A body with one idea and one primary CTA, short paragraphs, written like a person rather than a brochure.
• Personalisation with merge tags ({{first_name|default:"there"}}) and their fallbacks.
• A P.S. line, which is often the second most-read part.
• A plain-text version, and a note on rendering in dark mode.

4. Deliverability and compliance checklist

A clear sender name, no spammy words in all caps, a sensible link and image ratio, an unsubscribe link, the physical address (CAN-SPAM), consent (GDPR) and authenticated sending (SPF, DKIM, DMARC). Mention these to the user if they aren't set up.

5. Test and measure

A/B test one variable (the subject line first). Track open rate (unreliable because of Apple Mail Privacy Protection), click rate, conversions and unsubscribes.

Rules

• No fake urgency, fake "Re:/Fwd:" subjects or deceptive claims.
• Use only the real offers, prices and testimonials that the user provides.