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Marketing

🕵️ competitor-spy

Competitor analysis of pricing, messaging, socials, ads and reviews, with a SWOT and opportunities. A free, open-source Agent Skill for Claude Code, Cline, Cursor, Codex and 75+ AI agents.

Install competitor-spy

# Claude Code (all 51 skills)
/plugin install all-skills --marketplace milad-ahmd/agent-skills

# Cursor, Codex, Cline, Windsurf, Copilot + 75 more agents
npx skills add milad-ahmd/agent-skills --skill competitor-spy

# Shell installer
curl -fsSL https://raw.githubusercontent.com/milad-ahmd/agent-skills/main/install.sh | bash -s -- competitor-spy

Included in packs: marketer-pack

What to say to your agent

When it triggers

Runs a structured competitive analysis of competitors' positioning, pricing, features, website messaging, social media content (Instagram, TikTok, YouTube, LinkedIn), ads, SEO, and reviews, and turns it into a SWOT and concrete opportunities. Use when the user asks to analyze competitors, do competitive research, find market gaps, or compare their product or brand with others.

Full skill instructions (SKILL.md)

Competitor Spy 🕵️

Ethical competitive intelligence, using public information only, turned into actions.

1. Scope

The user's product, 3–5 direct competitors plus 1–2 indirect ones or alternatives, the market and region, and the decisions this analysis should inform (pricing, positioning, content, features).

2. Research (public sources only)

Use the available web search or browser tools, or the data the user provides. Cite the source URL and the date for every finding.

AreaWhat to capture
PositioningHomepage headline, ICP, category, key promise
PricingTiers, price points, free plan/trial, annual discount, add-ons
ProductCore features, integrations, recent launches/changelog
SocialPlatforms, post frequency, top-performing formats & topics, engagement signals
AdsMeta Ad Library, TikTok Creative Center, Google Ads Transparency — active angles & offers
SEO/contentBlog topics, lead magnets, keywords they appear to target
ReviewsG2/Capterra/App Store/Trustpilot/Reddit — top praised & top complained-about themes

3. Output

  • A comparison matrix: features, pricing and positioning side by side.
  • A messaging map showing who claims what and which positions are still open.
  • Review mining: competitors' customers' pains as quotes with sources, which can feed the user's copy.
  • A SWOT for the user versus the market.
  • Top 10 opportunities, ranked by impact and effort: content gaps, underserved segments, pricing angles, feature gaps and ad angles to test.

Rules

  • Public information only: no scraping behind logins, no impersonation, no unethical data collection.
  • Distinguish facts (with a source) from inferences (labelled as such). Never guess revenue or follower numbers without a source.
  • Information goes stale quickly, so date the report.

View source on GitHub ⭐ Star the collection

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