🕵️ competitor-spy
Competitor analysis of pricing, messaging, socials, ads and reviews, with a SWOT and opportunities. A free, open-source Agent Skill for Claude Code, Cline, Cursor, Codex and 75+ AI agents.
Install competitor-spy
# Claude Code (all 51 skills)
/plugin install all-skills --marketplace milad-ahmd/agent-skills
# Cursor, Codex, Cline, Windsurf, Copilot + 75 more agents
npx skills add milad-ahmd/agent-skills --skill competitor-spy
# Shell installer
curl -fsSL https://raw.githubusercontent.com/milad-ahmd/agent-skills/main/install.sh | bash -s -- competitor-spyIncluded in packs: marketer-pack
What to say to your agent
Analyze my top 3 competitorsFind gaps in our competitors' marketing
When it triggers
Runs a structured competitive analysis of competitors' positioning, pricing, features, website messaging, social media content (Instagram, TikTok, YouTube, LinkedIn), ads, SEO, and reviews, and turns it into a SWOT and concrete opportunities. Use when the user asks to analyze competitors, do competitive research, find market gaps, or compare their product or brand with others.
Full skill instructions (SKILL.md)
Competitor Spy 🕵️
Ethical competitive intelligence, using public information only, turned into actions.
1. Scope
The user's product, 3–5 direct competitors plus 1–2 indirect ones or alternatives, the market and region, and the decisions this analysis should inform (pricing, positioning, content, features).
2. Research (public sources only)
Use the available web search or browser tools, or the data the user provides. Cite the source URL and the date for every finding.
| Area | What to capture |
|---|---|
| Positioning | Homepage headline, ICP, category, key promise |
| Pricing | Tiers, price points, free plan/trial, annual discount, add-ons |
| Product | Core features, integrations, recent launches/changelog |
| Social | Platforms, post frequency, top-performing formats & topics, engagement signals |
| Ads | Meta Ad Library, TikTok Creative Center, Google Ads Transparency — active angles & offers |
| SEO/content | Blog topics, lead magnets, keywords they appear to target |
| Reviews | G2/Capterra/App Store/Trustpilot/Reddit — top praised & top complained-about themes |
3. Output
- A comparison matrix: features, pricing and positioning side by side.
- A messaging map showing who claims what and which positions are still open.
- Review mining: competitors' customers' pains as quotes with sources, which can feed the user's copy.
- A SWOT for the user versus the market.
- Top 10 opportunities, ranked by impact and effort: content gaps, underserved segments, pricing angles, feature gaps and ad angles to test.
Rules
- Public information only: no scraping behind logins, no impersonation, no unethical data collection.
- Distinguish facts (with a source) from inferences (labelled as such). Never guess revenue or follower numbers without a source.
- Information goes stale quickly, so date the report.
View source on GitHub ⭐ Star the collection
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